The point was largely about how to make augmented reality matter to today's youngest generation - the Digital Natives, if you will - to ensure it doesn't fizzle out the way virtual reality did before it. A major theme centred around the fact that modern kids are glued to screens (even though these screens sometimes allow for physical activity, as with the Wii, or are mobile, as with iPhones and Nintendo DS's - they are still staring at a screen). They don't seem to find that whole reality thing very interesting, so we can try to use AR to enhance their interactions with the real world. This makes everyone happy, from parents to national health organizations. It also makes the developers and content providers lots of money.
Pending any transcription errors on my part, the summary of the talk is thus:
To rediscover reality today:
- Support our mission to nurture a healthy industry through collaboration,
- focus on the user to drive adoption (soon, pronto, ASAP),
- and we'll fulfil the vision that in 10 years everyone uses AR to interact with the world in a more meaningful way.
I guess what makes me so excited isn't so much the actual content of this talk (I still think there's a very valuable place for outdoor play without a screen, even if the screen can enhance playtime once in a while). It's more that it confirmed my belief that AR can become the next big thing today, and that it has so much potential for games, education, and a mix of the two.